Dealer Engagement Scorer
Profile any dealer for auction engagement — BUYER, CONSIGNER, or DUAL with specific talking points
Purpose
Not every dealer is a buyer and not every dealer is a consigner — and pitching the wrong thing in the first 30 seconds of a call signals that you don't know their business. A dealer with a healthy, well-stocked lot needs a reason to buy at auction; a dealer with 40% aged inventory needs to hear about consignment first.
Dealer Engagement Scorer profiles any specific dealer through three lenses: inventory health (DOM distribution, aged % → health score 0–100), mix alignment (how well their current stock matches local market demand → identifies what segments they need), and engagement classification (BUYER / CONSIGNER / DUAL / LOW PRIORITY) with a specific recommended approach and talking points per classification.
How It Works
Execution flow. MCP tool calls are shown inline on each step.
search_active_carsCalls search_active_cars for dealer with body_type, make, and year facets plus stats on price, DOM, and miles to build the complete inventory picture.
search_active_carsCalls search_active_cars for dealer sorted by DOM descending, rows=10, to pull the 10 most aged units with VIN, YMMT, DOM, price.
get_sold_summaryCalls get_sold_summary for the dealer's state by body_type with ranking_measure=sold_count to get market demand distribution for mix gap calculation.
Starts at 100. Deducts 2 points per % of inventory over 60 DOM. Deducts 1 point per day of avg DOM above 35. Minimum 0.
Compares dealer body_type % to market sold body_type %. Total gap = sum of |dealer_share - market_share| / 2. Gap > 15% = significant misalignment.
BUYER (health > 70, mix gap > 10%), CONSIGNER (health < 50, 5+ units over 60 DOM), DUAL (health 50–70, both aging and mix gaps), LOW PRIORITY (health > 80, mix gap < 10%).
MCP Tool Calls
| Tool | Calls | Purpose |
|---|---|---|
search_active_cars | 2 | Full inventory profile and aged unit list |
get_sold_summary | 1 | Local market demand for mix gap analysis |
Example Output
DEALER ENGAGEMENT SCORER ═══════════════════════════════════════════════ Dealer: Premier Auto Group, Dallas TX ═══════════════════════════════════════════════ INVENTORY PROFILE Total Units: 342 Avg Price: $31,200 Median Price: $28,400 Avg DOM: 61 days Avg Miles: 54,200 Body Type Mix: Dealer % Market % Gap ──────────────────── ───────── ───────── ───── SUV 28% 38% -10% Pickup 14% 27% -13% Sedan 41% 22% +19% Luxury 12% 8% +4% Other 5% 5% 0% INVENTORY HEALTH SCORE: 62 / 100 52 units over 60 DOM (15.2% of lot) → -30.4 pts Avg DOM 61 days (26 days above 35) → -26 pts Score: 100 - 30.4 - 26 = 43.6 → adjusted 62 (moderate aging) MIX ALIGNMENT Total gap: 23% — SIGNIFICANT MISALIGNMENT Dealer is over-stocked on Sedans, under-stocked on Pickup and SUV ENGAGEMENT CLASSIFICATION: DUAL ◑ Has both aging pressure AND significant mix gaps RECOMMENDED APPROACH — DUAL STRATEGY CONSIGN: Pitch wholesale of 12 most-aged Sedan units (avg 87 DOM) "Your 12 sedans past 60 days are costing ~$7,560/month in floor plan. Consigning them through auction recovers value now." BUY: Invite to Pickup and SUV lanes for next sale "Your lot is 23% light on trucks and SUVs vs what Texas buyers want. We have 40+ Pickups and SUVs in next week's sale — strong sell-through." ESTIMATED AUCTION REVENUE POTENTIAL Consignment fees (12 units × $18,200 avg hammer × 3%): ~$6,552 Buyer fees (estimated 8 purchases × $28,400 × 5%): ~$11,360 Combined potential: ~$17,912
Cost Estimate
50 dealer profiles/month ≈ $2–4
Limitations
- US (full) and UK (search_uk_active_cars — inventory profile and aging only; mix alignment requires sold data).
- Health score is a heuristic — a 60-point dealer is not necessarily worse than a 65-point dealer; use classification as the primary signal.
- Mix gap comparison uses state-level demand as market proxy — local sub-market dynamics may differ.
- Auction revenue estimate is speculative — based on fee rates and historical sell-through, not guaranteed origination.