Dealer PluginMediumSkillv0.2.0

Competitive Pricer

Real-time price positioning against live market comparables

“price this car”“am I priced right”“competitive pricing”“price check VIN”“who is undercutting me”“market price for this”

Medium

Complexity

6-8

API Calls

$0.006 – $0.040

MC API Cost

$0.03 – $0.12

Total Cost

Purpose

Competitive Pricer pulls live market data to tell you exactly where your asking price stands against every competing unit within your radius — franchise and independent. It decodes the VIN, runs dual ML price predictions, scans active comps, and pulls 90-day sold velocity so you have both the current market price and the trend behind it.

The skill goes beyond a simple comp table. It calculates your percentile rank, DOM distribution, months of supply, and price-drop velocity across your competitive set — then delivers a clear Below/At/Above Market verdict with a one-sentence recommended action and estimated dollar impact.

Audience:Used car managersPricing analystsGeneral managersFranchise dealersIndependent dealers

How It Works

Execution flow. MCP tool calls are shown inline on each step.

Profile Load

Load dealership profile: ZIP, radius, dealer_type, franchise_brands, default_inventory_type, CPO program. Confirm market anchor and dual-pricing setup (franchise + independent).

VIN Decodedecode_vin_neovin

Decode the VIN to confirm year, make, model, trim, body type, drivetrain, engine, and transmission. Present specs for user confirmation before pulling market data.

↔ Parallel Execution

03a

Dual ML Price Predictionpredict_price_with_comparables

Get predicted market price from the franchise dealer perspective — this is the primary benchmark for franchise dealers.

03b

Cross-Market Pricepredict_price_with_comparables

Get predicted market price from the independent dealer perspective simultaneously, providing wholesale-proxy context.

↔ Parallel Execution

04a

Active Comp Scansearch_active_cars

Pull all competing active listings sorted by price ascending, filtered by YMMT and radius. Skip any listing where price is 0 or missing. Also pull same-type dealer comps separately.

04b

Sold Velocitysearch_past_90_days

Pull 90-day sold data for the same YMMT in the same market to calculate months of supply and price trend direction.

04c

Sold Summaryget_sold_summary

Get state-level sold summary ranked by average days to sell to establish market velocity benchmarks.

Verdict & Recommendation

Calculate percentile rank, DOM distribution (Fresh/Aging/Stale), months of supply, and price-drop velocity. Deliver Below/At/Above Market verdict with dollar-impact recommendation.

MCP Tool Calls

Tool	Calls	Purpose
`decode_vin_neovin`	1	Decode VIN to extract year/make/model/trim/body type for comp search
`predict_price_with_comparables`	2	Dual ML price predictions: franchise (primary) and independent (cross-market context)
`search_active_cars`	2-3	Active comp listings sorted by price asc, plus price-drop count scan
`search_past_90_days`	1	90-day sold data for velocity, average sale price, and months of supply
`get_sold_summary`	1	State-level sold summary for average days to sell benchmarks

Example Output

COMPETITIVE PRICE ANALYSIS
2023 Honda CR-V EX-L AWD | VIN: 5J6RS3H7XPL002510
ZIP: 75201 (Dallas, TX) | Radius: 75mi | Type: Franchise
════════════════════════════════════════════════════

PRICE DISTRIBUTION (trim comps, 75mi)
  Min:    $25,499    Q1:   $27,200
  Median: $28,247    Q3:   $29,800
  Max:    $32,500    Mean: $28,190   StdDev: ±$1,640

ACTIVE SUPPLY: 12 units (trim) | 47 units (all CR-V trims)
SOLD (90d): 18 units | Avg Sale Price $27,855 | Avg DOM 29d
MONTHS OF SUPPLY: 2.0 months [seller's market]
PRICE DROP ACTIVITY: 4 of 12 comps (33%) have reduced price

YOUR PRICE POSITION
  Your Price:             $28,441
  Franchise Mkt Price:    $28,602  (8 comps)
  Independent Mkt Price:  $27,340  (4 comps)
  Gap vs Franchise Mkt:   -$161    (0.6% below — AT MARKET)
  Percentile Rank:        54th (priced below 46% of comps)
  Units within ±5%:       7 competing units

COMPETITIVE SET
Dealer                  Type  Price    Miles   DOM  Dist   vs Median  Drop?
Honda Dealer Irving     F     $28,441  29,650   28  12mi   +0.7%      No  ← You
Toyota DFW              F     $26,999  44,771   30   8mi   -4.4%      Yes
CarMax Dallas           I     $27,999  39,200   15  14mi   -0.9%      No
AutoNation Frisco       F     $29,500  35,000   67  22mi   +4.4%      Yes

DOM DISTRIBUTION
  Fresh (0-30d): 7 units (58%) | Aging (31-60d): 3 (25%) | Stale (60+d): 2 (17%)

VERDICT: AT MARKET — Hold or reduce $200 to split CarMax

Cost Estimate

TierMedium

API Calls6-8

MC API — best$0.006

MC API — worst$0.040

Claude — best$0.02

Claude — worst$0.08

Total range$0.03 – $0.12

100 price checks/month ≈ $3 – $12/month

Limitations

US market only for full functionality (VIN decode, ML prediction, sold data). UK dealers receive comp-median pricing only.
ML prediction accuracy depends on comparable VIN availability — rare trims or low-volume models may return lower-confidence predictions.
Price filter excludes $0 listings, but unpriced inventory is not counted in supply totals, which may understate actual competition.
CPO premium calculations require a separate prediction call with is_certified=true — adds one additional API call if applicable.
Sold data is aggregated by YMMT; highly modified or rare-spec units may not have accurate sold comparables.
Radius is set from profile (minimum 75 miles enforced) — very rural markets may draw comps from greater distances than expected.