Lender Sales PluginLightweightCommand

/dealer-lookup

60-second dealer snapshot — inventory size, lending fit, and aging verdict by name, domain, or dealer ID

$/dealer-lookup DEALER_NAME_OR_ID
Lightweight
Complexity
3
API Calls
$0.003 – $0.005
MC API Cost
$0.02 – $0.04
Total Cost

Purpose

Between meetings, on a call, or doing quick research before reaching out — sometimes you just need a fast answer on a specific dealer without a full brief. Is this dealer big enough to be worth pursuing? How many units fit our criteria? Do they have an aging problem?

/dealer-lookup takes any dealer identifier (name, website domain, or dealer ID) and returns a structured 60-second snapshot: total inventory, avg price, avg DOM, lending fit match count, aged unit count, and a STRONG / MODERATE / LIGHT verdict with one-sentence recommendation. It's the pre-brief filter that tells you whether a full dealer intelligence brief is worth running.

Audience:Lender sales repsBDC agentsRegional managers

Arguments

DEALER_NAME_OR_IDrequired

Dealer name (e.g., Metro Honda Austin), website domain (e.g., metrohonda.com), or numeric dealer ID.

How It Works

Execution flow. MCP tool calls are shown inline on each step.

01
Parse Input

Determines dealer identifier type: numeric = dealer_id, contains '.' = web domain, otherwise = dealer name search.

02
Inventory Snapshot

Calls search_active_cars with appropriate dealer filter, facets on make and body_type, stats on price, DOM, and miles.

03
Lending Fit

Calls search_active_cars with dealer filter + lending criteria to count matching units.

04
Aging Count

Calls search_active_cars with dom_range=60-999 to count aged units and estimate floor burden.

MCP Tool Calls

ToolCallsPurpose
search_active_cars3Full inventory snapshot, lending criteria overlay, aged unit count

Example Output

DEALER LOOKUP: Metro Honda of Austin
═════════════════════════════════════

Location:        Austin, TX 78701
Total Units:     187
Avg Price:       $28,400
Avg DOM:         42 days
Avg Miles:       48,200

LENDING FIT
  Matching Units:  134 (71.7% of lot)
  Avg Match Price: $29,100

INVENTORY MIX
  Top Makes:     Honda (61%), Toyota (18%), Ford (12%)
  Top Segments:  SUV (44%), Sedan (31%), Truck (15%)

AGING
  Units > 60 DOM:  28 units
  Est. Floor Burn: ~$32,900/month

VERDICT: STRONG fit — 71.7% of lot qualifies, 28 aged units to pitch floor plan

Want a full brief? Say "prep me for a meeting with Metro Honda Austin"

Cost Estimate

TierLightweight
API Calls3
MC API — best$0.003
MC API — worst$0.005
Claude — best$0.01
Claude — worst$0.03
Total range$0.02$0.04

100 lookups/month ≈ $2–4

Limitations

  • Dealer must exist in MarketCheck's dealer database — lookups by name require a reasonably unique name.
  • Web domain lookup requires the dealer's exact domain string.
  • Does not include LTV analysis — run dealer-intelligence-brief for full meeting prep.
Lender Sales Plugin
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