Dealer Intelligence Brief
Full dealer brief before any sales call — inventory profile, lending fit, aging pressure, and talking points
Purpose
Walking into a dealer meeting without data is the fastest way to lose credibility. Dealers know their own inventory better than anyone — and if a lender sales rep can't speak to their lot, their pain points, and their specific financing opportunities within the first two minutes, the meeting is already lost.
Dealer Intelligence Brief generates a complete pre-call dossier on any dealer: total inventory profile, make and segment mix, aging analysis with floor plan burden estimate, lending fit overlay showing exactly how many units match your criteria, LTV spot-checks on a representative sample, and five ready-to-use talking points tailored to that dealer's situation — all in under two minutes.
How It Works
Execution flow. MCP tool calls are shown inline on each step.
search_active_carsCalls search_active_cars with dealer_id or source domain, facets on make, body_type, and year, with stats on price, DOM, and miles to build a complete inventory snapshot.
search_active_carsCalls search_active_cars sorted by DOM descending for the same dealer to pull the 15 most aged units — these are the floor plan pressure talking points.
search_active_carsCalls search_active_cars with lending criteria filters (price range, year range, max mileage, approved makes) to count matching units and calculate lending fit %.
predict_price_with_comparablesCalls predict_price_with_comparables for the top 5 matching units (representative price sample) to calculate estimated LTV = listed_price / predicted_price × 100. Flags units over ltv_max_pct.
get_sold_summaryCalls get_sold_summary for the dealer's state to surface the top 10 selling models — used to frame 'we have strong programs for the top sellers in your market' talking point.
Calculates lending fit %, avg LTV, floor plan burden estimate (aged units × $35/day × excess DOM), and generates 5 talking points and product recommendations tailored to the dealer's profile.
MCP Tool Calls
| Tool | Calls | Purpose |
|---|---|---|
search_active_cars | 3 | Full inventory profile, aged units scan, lending criteria overlay |
predict_price_with_comparables | 3–5 | LTV spot-check on representative sample units |
get_sold_summary | 1 | Local market top sellers for talking points |
Example Output
DEALER INTELLIGENCE BRIEF ══════════════════════════════════════════════════ Dealer: Metro Honda of Austin Location: Austin, TX 78701 Dealer Type: Franchise ══════════════════════════════════════════════════ INVENTORY OVERVIEW Total Units: 187 Avg Price: $28,400 Median Price: $26,100 Avg DOM: 42 days Avg Miles: 48,200 Top Makes: Honda (61%), Toyota (18%), Ford (12%), Other (9%) Top Segments: SUV (44%), Sedan (31%), Truck (15%), Other (10%) Year Range: 2018–2024 (peak: 2021–2022) LENDING FIT ANALYSIS (your criteria: $18K–$48K, 2019–2025, <80K miles) Matching Units: 134 of 187 (71.7% fit) Avg Match Price: $29,800 Sample LTV Range: 94%–118% (avg 104%) Units over 120% LTV: 8 of 134 (6%) — flag for reduced advance AGING ANALYSIS Units > 60 DOM: 28 (15% of lot) Units > 90 DOM: 11 (5.9% of lot) Est. Floor Burden: ~$32,900/month on aged units TALKING POINTS FOR THIS MEETING 1. "You have 134 units in our sweet spot — 71% of your lot qualifies" 2. "28 units are past 60 days — that's ~$33K/month in floor plan cost" 3. "Your Honda SUVs are top sellers in Austin — we have competitive advance rates" 4. "Average LTV on your lot is 104% — well within our 120% program limit" 5. "If we reduce your floor plan rate by $5/day across 187 units: $2,800/month savings" RECOMMENDED PRODUCTS: Retail indirect lending + floor plan financing
Cost Estimate
40 dealer briefs/month ≈ $2–5
Limitations
- US and UK supported — UK version provides inventory profile only; LTV analysis requires US data.
- LTV spot-check uses 5 sample units, not full lot — actual portfolio LTV distribution may vary.
- Dealer must be searchable by dealer_id, domain, or dealer name — results depend on MarketCheck dealer coverage.
- Floor plan burden estimate uses industry standard $35/day rate — actual cost depends on dealer's specific floor plan terms.